EMAIL

The anchor of AA Medical Store’s marketing email operations is the Weekly Deals campaign. Along with being cross-posted on aamedicalstore.com and affiliated social media accounts, the campaign is sent twice weekly, with the second email being sent late in the week to retarget any individuals who may not have opened after the initial send. Considering the high variance and frequency of AA’s product acquisition and a customer base consisting largely of third-party dealers and distributors, the campaign has been a massive success for AA Medical Store’s customer engagement and revenue. Here are some key numbers:

• 13,000 engaged subscribers

• 7% subscriber growth

• 25,000+ monthly opens

• 5,000+ monthly clicks

• Emails account for 5% of website traffic and 12% of conversions

• Featured items account for 4% of total revenue

VIDEO

• Brand, product, and educational videos

• Production standards that established and maintained brand cohesion

• Videos integrated with social media and email campaigns

• 89% increase in subscribers

• 62% increase in views

• 18% increase in view duration